GGooood morning sports fans! My name is Sam and I'm a Designer / all-round Web afficionado living in the lace city, Nottingham UK. I spend most of my days playing attacking web design for the mighty Erskine, whether it's hand-coding my designs, copy-writing or general web-related strategy I'm involved. I strive to produce well optimised, relevant, usable websites and memorable brand identities. My full skillset can be viewed here

Outside of the office I'm a dabbling musician, Gunnerman and have recently been writing for some primo web-design blogs. Pelican Fly is my first personal site and the ingredients that keep it alive can be found at the bottom of each page. If you have any questions, web or non-web related, please feel free to drop me an email or follow me on Twitter.

Sam Quayle considers new developments, tools and, most importantly, the techniques you can use to improve page loading times and grasp your users’s diminishing attention

Two seconds. According to a study undertaken by Google and Bing in 2009, that’s how long it takes before a page’s load time can have a ‘serious negative impact’ on repeat usage, potential revenue, user engagement and customer satisfaction. These findings are now two years old. Continue Reading

Today we find ourselves catering for users accustomed to even faster connection speeds, real-time data delivery and instant searches.

As is essential to solving any problem, we must first identify the root cause of the events. Luckily there are many tools available that will help you carefully analyse the speed of your site, most notably Yahoo’s Firefox add-on ‘ySlow’ and Google’s Chrome and Firefox extension ‘Page Speed’. Both are free, easy to install and will provide a similar level of detail in their analysis. Read Full Article